Do you own a taxi booking, or are you thinking of establishing one? You must be planning hard to grow in the minimum amount of time. Maybe within 2 months.
Physical taxi booking businesses are continuously exploring the opportunities to integrate digital models and run with the current trend. Instead of searching for N number of articles, this article will briefly explain to you the pointers to implement if you want to grow your taxi booking business.
But before heading straight to the main part of the article, check out the stats explaining how traditional taxi businesses have uplifted their growth with the power of mobile apps.
Stats of growth in Taxi business
- Smartphone penetration has increased the growth of ON-Demand taxi businesses due to the affordable and quick solution (Source).
- In India, Ola, an On-demand taxi booking app, has a market share of 58% and is expected to grow at a 14% rate by 2024.
- The user base will increase from 18.1% to 19.4% in 2023, promising the growth of digital taxi businesses.
- Uber will be available 75-78% worldwide, increasing the incomes of taxi drivers and businesses.
No doubt, the On-Demand taxi booking model and the penetration of digitalization are promising growth for the taxi businesses. Yet, shifting the model to On-Demand is not enough. You need a proper strategy to grow your taxi business within a few months.
Growing the taxi business in a few months
Growth is one of the most critical factors that every business strives for. For your taxi business, Below are the pointers to work upon to increase your taxi business in the least amount of time.
Increasing the online presence
Google registers billions of searches every day, and if you do not have an online presence, you are missing out on some percentage of the online search. Your first task must be building a website or contacting a top web app development company that can build a successful mobile app. With a website, you can reach a wider audience through search engines. You can put all the necessary information on your website to showcase your unique services. SEO is the robust benefit that you get with the help of content you post on your website.
Social media presence
Having a social media presence in 2022 is a quick way to gain engagement because the majority of smartphone users do have social media apps. The only important task is to constantly post the content that brings entertainment and education to your audience. You can also present stories of drivers and customers to feature them and spread positive messages from their life. Social media apps are promising growth for businesses with their paid plans bringing users to your account. So, once you have your website, the next step is to create a social media account.
Press release
PR is a form of tactic that you use to gain a place in world-class magazines and newspapers. You can present interesting stories or unique initiatives that your mobile app has built. Press releases will build brand awareness for your taxi business. The more you shine in the press releases and media, the more people come to know about your taxi business.
Promotional offers and discounts
In order to engage your customers, you have to offer them daily rewards. A satisfied customer becomes a recursive customer to your business. To keep them engaged in your business, you have to keep offering them rewards for every achievement they make. Further, you can start discount campaigns on special occasions to keep your customers hooked to your taxi booking service.
Final verdict
Boosting a taxi business will take time, but if you penetrate the power of digital marketing with taxi mobile app development, website, PR, and promotional offers & discounts, you can boost your business in the least amount of time. So, what are you waiting for? Contact a taxi booking app development company to kickstart your first page.
