Education is a big industry with anever-growing market. That's why there are many companies out there that have created educational apps that can be used to teach students. But what's in it for the developers of these apps?
These learning apps are used forteaching, learning, and research. They use an interactive method for a person
to learn about a new topic. The app can be used in many ways including in the classroom, at home, or at work.
Educational apps can also make money inseveral different ways. Some developers charge for their app, then earn revenue from upgrades and additional features. Others earn revenue from advertising, product placement, and sponsorships.
More developers make money through in-app purchases by offering virtual goods such as extra levels or characters for games and other items that players can use during their learning experience.
For some companies, educational apps are just a way to promote their main business, like publishers or e-book makers who might include an educational component with their guides and learning materials to earn money.
What’s stats say about the educational app industry:
- The education apps market share is expected toincrease by USD70.55 billion from 2020 to 2025.
- The education apps market growth will increaseby $87.45 billion from 2022-to 2026.
- The education apps market is expected to growat a CAGR of 26.32% from 2022-to 2026.
There are different ways in which educational apps make money.
While reading about the money-makingfrom educational apps, various ways help developers or app owners monetize their free apps. Some of them include puttingadvertisements, selling merchandise like books, and subscription-based services to watch video recordings of lectures or having paid content on the app.
Let’s read them in detail:
Advertisements:
The app market is currentlyoversaturated with more than 350 million apps on the Google Play Store. Without
a clear differentiation in pricing, features, content, and design, an app can be overlooked by users.
A change in advertising methods canoffer new opportunities for developers of educational apps to make moneywithout having to charge users upfront or even at all. By partnering with ad providers, developers can generate passive income.
Helping those brands which are looking to build their brand name by giving them visibility at your educational app can help them to grow and you earn more money.
Using Freemium Model
The Freemium model is a popular business model in the app market. It was first used to monetize free apps that were usually downloaded for free but had additional content that could be unlocked with a premium feel.
The main motto behind freemium apps ismaking money from the app. The increasing demand for education apps has led many companies to start using this strategy as well.
The average person can download the educational app and try out an app for some free time and then after can access the monthly or yearly subscription. There would be two versions of the educational app free version and the premium version. One can give the basic features for free and for the upgraded one they can charge.
This is how educational apps can makemoney.
In-app Purchase
In-app purchase is a form of microtransaction, which can be used to provide additional content or services
that a user might need. It is a perfect way for educational apps to generate income from the additional content that they offer.
Microtransactions allow users to buy featuresor upgrades that are usually not necessary but are nice to have. Thus, for educational app providers who want to monetize their products, this model is perfect because it will not interrupt the user’s experience with ads.
This includes in-app purchases like game currency and power-ups; customizations and upgrades; virtual goods and items; lives in games; access to premium versions of the app.
This is how In-app purchases boosteducational apps to earn money.
Conclusion:
Paid updates, referral programs, subscription fees, and many other methods are there to monetize educational
apps. While thinking about education app development and planning to monetize your free apps, then the above-mentioned strategies will work for app developers or app owners.
To build a feature-rich app, oneshould hire educational app developers and can ask themto integrate the app monetization techniques to earn passive income.
