Publishing and launching an iOS app might sound like an event full of excitement. But the reality is that the process might be difficult due to strict app store submission guidelines. Every application must pass the authentication prescribed by Apple, and the chances are significantly low that your app passes the authentication in one go. But, if you keep the top app store rejection reasons, you might make your app get published on the iOS store at once. Whether you are a business, a mobile app development company, or a startup, these reasons will help you avoid apple app store rejections.
Top iOS app rejection reasons
Apple rejected nearly 35% of the apps between 2017 to 2019 (Source) due to their strict app store submission guidelines. But here are the top iOS app rejection reasons to keep in mind before publishing your app.
No Broken Links allowed
Apps have numerous links inside them, especially in News or reading apps. Before submitting the app to the app store, make sure that all the links are working without any page not found error. Further, important URLs like privacy policy links are critical links that must be working in your app.
Try to make it bug-free
Imagine you are going to buy a vehicle. You might want to take the vehicle for a test drive before actually buying it. And what if it breaks down during a test drive? The same happens with the apps. If apple finds a bug in your app, when you publish it to the app store, it will reject your app. Try as many user test cases as possible to prepare the best version of your app.
Crashes are no entertain
Bugs and crashes are different. Bugs might slow down the performance, but crashes break the complete function or app sometimes. Apple keeps crashing on a very high priority. If your app crashes at any point, Apple will immediately reject your app. Ensure that you solve every crash effectively.
Optimize your app efficiently
Apple highly focuses on the quality of its apps. Just like their hardware and software are the fastest in the industry, they want their apps to perform user's activities in a minimal time frame. If your app is not optimized or takes a long time to load the elements, your app might fall into the app store rejected list. Optimize your app and avoid iOS app rejections.
Bad user interface
We, as a customer, prefer to click as least as possible while performing a task. The same principle exists in mobile apps. If users might face issues in navigating around your app, then Apple might reject your app. Just not navigation. If you choose an uncomfortable font size, colors, resolution, alignment, and other related elements, then your app will be rejected by Apple. Focus on keeping your app minimal with a simple but elegant design.
Never use Apple private APIs
While building an iOS app, you are free to use Apple's public API, as mentioned on their documentation page. But, if you ever can arrange their private APIs and use them in your app, Apple will instantly reject your app.
Unrelated content and keywords
Apple likes to keep its products used by all ages. For example, iPads are a great device for kids whether they want to sketch on them or just watch cartoon videos. For this sake, Apple keeps all their apps safe for kids, and if you mention any keyword or information that is not safe for kids, your app will be rejected.
What is next?
If you have not published your app and have come across this article, we will advise you to double-check everything in your app. Further, if you have hired an iOS app development company, then you can contact them back and ask for feedback on all the pointers.
